Company Spotlight: Kraft Foods, Inc

History

Kraft Foods, Inc. is the largest candy, food, and beverage company, headquartered in the United States and the second-largest in the world (after Nestlé). It markets many brands in more than 155 countries.  The company is headquartered in Northfield, Illinois and Its European headquarters are just outside Zürich, Switzerland

Canadian-born and of German origin, James L. Kraft started a wholesale door-to-door cheese business in Chicago in 1903; its first year of operations was "dismal", losing US $3,000 and a horse. However, the business took hold and Kraft was joined by his four brothers to form J.L. Kraft and Bros. Company in 1909. As early as 1911, circulars and advertisements were in use by the company.  Over the next 13 years, the Kraft Bros. expanded their cheese business internationally.  During this time, the company invented pasteurized processed cheese that did not need refigeration and was able to patent and sell 6 million pounds to the US Army during World War 1.  In 1924, the company changed its name to Kraft Cheese Company and became a public company. 

Over the next 85 years, Kraft Foods continued expanding their product through multiple acquisitions and evolved the household name into the brand we recognize today.

Community Involvement

Hunger and malnutrition are the greatest threats to health and well-being around the world.  Nearly one in every six people doesn’t get enough to eat.  As one of the world’s largest food companies, Kraft is committed to helping change that by fighting hunger and promoting healthy lifestyles.

Over the past 25 years, Kraft Foods has donated more than $770 million in cash and food.  Since 1997, they’ve provided more than one billion servings of food to those in need.  And, through the Kraft Foods Foundation, they have recently pledged $180 million over three years to get more food, better nutrition and information to children and families.

To make the biggest impact possible, they work with non-profit organizations such as Feeding America in the U.S., and Save the Children in Southeast Asia.

But it’s not just about the food you eat.  It’s about how you live.  That’s why Kraft Foods helped develop healthy lifestyles programs for children in the U.S., Russia and many other places.  These programs will help gets kids running and playing, making informed food choices, and preparing healthy snacks and meals.

Kraft Foods is the world’s second largest food company with annual revenues of $42 billion

At a glance Corporate Awards and accomplishments:

Corporate Reputation and Responsibility

Workplace

United States

Mexico

Brands


Published by:  The Fundraising Journal January 2010

Sources:
http://www.kraftfoodscompany.com/assets/pdf/2008_Kraft_Fact_Sheet.pdf
http://en.wikipedia.org/wiki/Kraft_Foods


Return to Newsletter

Return To Top