In This Edition
Case Study: Why your organization needs to be on youtube
Case Study: 83% of people want to do business with Company's that give back
Corporate Spotlight: Lessons charity's can learn from Komen
Individual Spotlight: Top 50 philanthropists for 2011
Michael Wiedder's Blog: Welcome to the February 2012 edition of The Fundraising Journal
YouTube now delivers over 4 billion videos per day. Your charity needs to be utilizing this resource. YouTube is conducting a one-day educational workshop in San Francisco on April 2nd to help nonprofits get more from their use of YouTube. It’s open to all organizations that are part of the YouTube Nonprofit Program.
How do you approach a big Company to support your charity. Large companies support charities on a large scale, providing financial support through fundraising events and donations, in addition to providing publicity of their sponsored non-profits among their employees.
I’m sure you’re familiar with the Susan B. Komen fiasco. Unfortunately, Komen fell into a public relations minefield, and hasn’t recovered yet.
As the stock market resurged last year, so did the charitable giving of the super wealthy. America’s top 50 donors gave a total of $10.4-billion in 2011, up from $3.3-billion the previous year, according to a Chronicle study. One big bequest boosted the total significantly; excluding that gift, the philanthropists on The Chronicle’s list of the most generous Americans contributed $4.4-billion.
If you know of an individual, organization or business that is worthy of our "Spotlight" recognition and want to nominate them, Click Here.